Who We Are
MG Coaching Company is based in Lisbon and we provide Executive
Coaching, Career Coaching , Leadership Coaching and Mentoring services around the world.
Unlocking Potential. Inspiring Growth. Transforming Lives.
Our Mission
Foster growth, resilience, and authentic
transformation, enabling individuals and organizations
to thrive with purpose, awareness, and heart.
Our Vision
To create a world where leaders and organizations
thrive with purpose and self-awareness, unlocking
their fullest potential through conscious,
compassionate growth.
VALUE PROPOSITION
What Differentiates Us?
Accredited Excellence
All our professionals are Certified Coaches registered
with the International Coaching Federation (ICF). The ICF is the leading global organization for coaches and for the regulation of the coaching profession. It is
dedicated to advancing coaching by establishing high
standards, providing independent certification, and
maintaining a detailed code of ethics that all its
coaches must follow.
Holistic Coaching
All our coaches are psychologists, which enables us to
work in a more holistic and transformative way. We
support our clients in exploring not only what they
want to do, but also their thoughts, feelings, beliefs,
and work patterns, helping them to sustain meaningful
change. In addition, the line between therapy and
coaching can sometimes be thin, so having this
knowledge is essential to protect our clients and
ensure their well-being throughout the entire process.
Neuroscience Expertise
All our coaches have knowledge in Neuroscience. Our
coaches have different trainings in this field (MIT – Neuroscience for Leadership, MBSR, etc.), which provide valuable insights into how the brain works, learns, and adapts. This helps us better support our clients in achieving their goals.
Global Leadership Experience
Our coaches have effective work experience in different multinationals across several countries. This includes leadership experience in complex, multicultural environments, which is crucial to understanding workplace and organizational dynamics, HR best practices, and the professional jargon used.
Ethics & Confidentiality
As professional coaches, we adhere meticulously to
the ethical code established by the International
Coaching Federation. The coaching relationship—
between the coach and client—as well as all
information, whether oral or written, shared by the
client with the coach within the coaching relationship,
is bound by the confidentiality principles set forth in
the International Coaching Federation’s Code of Ethics.
PROPRIETARY FRAMEWORK ™
T.R.A.V.E.L. Model
At MG Coaching Company, every development process is designed as a personalized, science‑based transformation grounded in years of experience in complex organizational contexts. The brand positions itself at the forefront of professional coaching by combining psychology, neuroscience, and high‑performance methods into tailored solutions for today’s leadership challenges. Central to this vision is our own exclusive model—created from scratch and uniquely ours—that translates our passion for excellence into sustainable impact, helping each person turn potential into real results and confidently reach their next destination.
Target your destiny
In each session you will define a specific goal for the session but also you will define a greater target of which you are heading towards through our sessions.
Recognize where you are
You will look to the current challenge, where you currently are, the context/environment, your current ways of thinking, current beliefs and all the efforts you’ve done so far.
Assess Gap
To get from where you are to your target destiny you will explore all opportunities that exist.
Venture (Dare to)
In this phase, it is time to evaluate the cost and benefits of the different options and decide.
Execute
Now that the decision is made, it is time to make it happen. You will develop an action list and define the structures you need to put in place to achieve what you want.
Land in your destination & Learn
This last part is all about review and reflection. After all the hard work and effort, you’ve put in, these final questions enable you to highlight your insights and learning to yourself.
